Branding on a global level can get a bit more complicate as you carefully balan

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 Branding on a global level can get a bit more complicate as you carefully balance consistency in brand identity and the culture of the country you are entering. For your final paper topic, will you be altering any key components of the brand’s image? In two pages please discuss any alterations you will need to consider when entering into the new nation, or why a consistent strategy will work. 

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